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"Betty Florence" is a clothing store for women in the heart of the Florentine Renaissance.

Located in Piazza Madonna Aldobrandini, the windowshop is just in front of the Medici Chapels, one of the most visited museums in the world. Betty Florence is run by Beatrice and Tiziana, two sisters who are indeed the soul of the shop since January 2002 when they decided to embark together on this adventure.
As the 20th anniversary of successful activity approaches, our "online shop" has been renewed and consolidated, making our shop even more accessible and with the possibility of easy purchases, secure payments and quick shipping.

But let's get down to business. The shop offers a wide range of dresses, shirts, trousers, jackets coming with a variety of ethnic, bohemian and country style. Romantic suits, made in Italy, in pure silk, linen and cotton.. all accompanied by cheerful accessories, such as colorful belts and foulards with countless patterns. Last but not least, straight from Thailand, the "Baba Design", good for any occasion!
With its spring summer and autumn/winter collections, an explosion of colors is guaranteed. Our unconventional dresses, ranging from the very young girl to the lady looking for large sizes and comfortable clothing, reflect perfectly our personalities and above all that of our extravagant clientele We hope you will visit us soon to choose your perfect outfit!